Some people may know that, in today’s watch industry, in addition to some independent watchmaking brand which are adhering to the unique feature and personality, most famous big watch brands are belonging to the large luxury watches groups such as Richemon, Swatch, and Louis Vuitton Moet Hennessy. And the result of the integrity of the brand is that almost every groups has its watches brands that are facing to different consumption level or grade level. For example, under the Swatch Group, there are top luxury watches brand such as Breguet and Jaquet Droz, luxury brands such as Omega etc, top brands such as Longines, and Rado etc. and the watches with affordable price such as Tissot, Mido etc. we can say that this watch group is covering all the level that the consumers will involve, and today, it also extend to the Intelligent wrist watches through parts of its watches brands.
Rolex however, as an independent watch company, only has the Rolex and Tudor these two watches brands, one is top luxury brand, and the other one is luxury brand, just occupying the top luxury and luxury markets which Rolex pays most attention to, and which are the most valuable and also popularized. Maybe because the market price of the top luxury watches are too high, and relatively not so popularized, and the price of the likable watches are cheap, to be not so enough to show the Ambition and value of the pure traditional senior watchmaking company.
In the eye’s of the Rolex and Tudor, there are not only two indexes of share and profit value, as the traditional senior watchmaking company, they are also responsible for adhering to the excellent watch and clock culture. So, through the success of Tudor, we can see the attention and concentration that Rolex pays to the top luxury watch market and luxury watch market.